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CATEGORY: advertising


UKs FCA provides more guidance on crypto promotion compliance

Author: Cointelegraph by Derek Andersen
United States
Aug 08, 2024 12:00

UKs FCA provides more guidance on crypto promotion compliance

The financial regulator is trying to bring companies offering crypto services into line with requirements that came into force in October.

Perplexity AIs ad integration plan draws shock, mockery: This company is toast

Author: Cointelegraph by Tristan Greene
United States
Aug 24, 2024 12:00

Perplexity AIs ad integration plan draws shock, mockery: This company is toast

The company reportedly intends to charge a much higher than average premium for ad space in its AI-powered search engine.

Elon Musk accepts challenge to fight president of Venezuela

Author: Cointelegraph by Tristan Greene
United States
Aug 02, 2024 12:00

Elon Musk accepts challenge to fight president of Venezuela

After ducking Mark Zuckerberg, Musk has now agreed to fight 61-year-old Nicolas Maduro on live TV.

Jul 04, 2024 05:50

Breaking News: Vincenzo Stefanini Joins the Forbes Legacy Pass Web3 Community!

A Major Milestone in Web 3.0 Im thrilled to share some fantastic news with the community: Ive just minted the prestigious Forbes Legacy Pass through @ForbesWeb3! This achievement marks a significant milestone in my journey within the rapidly evolving Web 3.0 landscape. The Forbes Legacy Pass is more than just a symbol of digital advancement; [...]

The post Breaking News: Vincenzo Stefanini Joins the Forbes Legacy Pass Web3 Community! appeared first on Crypto Breaking News.

Elon Musks X could face $200M EU fines over alleged DSA violations: Law Decoded

Author: Cointelegraph by Josh O'Sullivan
United States
Jul 16, 2024 12:00

Elon Musks X could face $200M EU fines over alleged DSA violations: Law Decoded

Elon Musks social media platform, X, is under scrutiny for alleged DSA violations, with potential fines reaching $200 million.

Nonprofit criticizes Tether in multimillion-dollar ad campaign

Author: Cointelegraph by Derek Andersen
United States
Jun 21, 2024 12:00

Nonprofit criticizes Tether in multimillion-dollar ad campaign

Consumers Protection will bring negative aspects of Tether to consumer attention with billboards and TV ads.

X launches AI-curated audiences for advertisers

Author: Cointelegraph by Savannah Fortis
United States
May 11, 2024 12:00

X launches AI-curated audiences for advertisers

X introduces the means for advertisers to define target audiences, while Xs AI generates relevant user pools.

Back on track: Kraken inks F1 crypto sponsorship deal with Williams Racing

Author: Cointelegraph By Martin Young
United States
Mar 29, 2023 08:20

Back on track: Kraken inks F1 crypto sponsorship deal with Williams Racing

Kraken has inked a partnership deal with Williams Racing marking the first major return to F1 for crypto this year.

Jun 22, 2023 10:30

Bitcoin.com News Is the Best Place to Advertise Your Crypto Project

If you are looking for a way to promote your crypto project to a large and engaged audience, you should first consider advertising on Bitcoin.com News. This is one of the leading sources of information and analysis on the cryptocurrency industry, covering everything from token prices to DeFi to NFTs. Here are some reasons why [...]

The post Bitcoin.com News Is the Best Place to Advertise Your Crypto Project appeared first on Crypto Breaking News.

Mar 21, 2023 10:30

Crypto Ads in Belgium to Feature ‘Punchy Warning’ of Risks, New Rules Imply

The financial regulatory body of Belgium has been tasked by the government to regulate advertisements for cryptocurrencies. New rules, set to enter into force in May, oblige advertisers to clearly warn investors of the risks associated with the digital assets. Belgium Poised to Protect Consumers From Misleading Crypto Advertisements Belgium’s Financial Services and Markets Authority [...]

The post Crypto Ads in Belgium to Feature ‘Punchy Warning’ of Risks, New Rules Imply appeared first on Crypto Breaking News.

Feb 07, 2023 03:10

Crypto Firms Could Face Prison Time for Unauthorized Ads: UK Regulator

The Financial Conduct Authority warns of up to 2-year imprisonment for failing to follow the upcoming advertising regulations.

Continue reading Crypto Firms Could Face Prison Time for Unauthorized Ads: UK Regulator at DailyCoin.

Jan 24, 2023 07:50

What South Africa’s New Crypto Ad Regulation Means

South Africa’s Advertising Regulatory Board has issued new guidelines to protect the public and ensure transparency in crypto advertising.

Continue reading What South Africa’s New Crypto Ad Regulation Means at DailyCoin.com.

Jan 23, 2023 05:05

South Africa Mandates Risk Warnings in Crypto Ads

<p>South Africa’s Advertising Regulatory Board (ARB) issued new guidelines mandating a risk warning for all <a href="https://www.financemagnates.com/cryptocurrency/irelands-regulator-may-begin-clamping-down-on-crypto-ads-guidance-is-under-review/" target="_blank" rel="follow">cryptocurrency investment advertisements</a>. “Investing in Crypto assets may result in the loss of capital,” all crypto ads in the country need to show the exact message or something similar.</p><p>South Africa Mandates Crypto Risk Warnings </p><p>ARB, a self-regulatory initiative by the ad and public relations industry, specified that the advertisements must explain the products and services in an “easily understandable” manner. Also, they need to give a balanced message around “returns, features, benefits, and risks associated with the product or service.”</p><p>“Rates of return, projections, and forecasts must be supported by adequate substantiation,” the updated Code of Advertising Practice stated. “It must be communicated how any rate of return, projection, or forecast is calculated and what significant conditions apply.”</p><p>Additionally, the advertisers need to clarify the performance information making it clear that the past performance of the cryptocurrency is not an indication of future performance. “Any historical period or past performance should not be presented in such a way that it creates a favorable impression of the advertised product or service,” the guidelines added.</p><p>Check out the latest FMLS22 session on "Digital Assets’ Marketing Under A Magnifying Glass."</p><p>Crack Down on Crypto Influencers</p><p>In addition, the South African regulator is moving against the crypto influencers by compiling specific requirements for such endorsements.</p><p>“The influencer or ambassador may share factual information only. Influencers and ambassadors may not offer advice on trading or investing in crypto assets and may not promise benefits or returns,” the guidelines stated.</p><p>Many crypto companies have signed endorsement deals with heavy-weight celebrities, from Kim Kardashian to Tom Brady, for promotions. However, many such platforms turned out to be outright fraudsters.</p><p>Earlier, the US Securities and Exchange Commission (SEC) <a href="https://www.financemagnates.com/cryptocurrency/news/floyd-mayweather-endorsed-centra-tech-ico-co-founder-to-plead-guilty/" target="_blank" rel="follow">fined famous boxer Floyd Mayweather and rapper DJ Khalid for endorsing the $25 million</a> fraudulent initial coin offering (ICO) of Centra Tech. Last October, Kim Kardashian settled with the US regulator, paying $1.26 million for promoting EthereumMax.</p><p>Tom Brady and Gisele Bundchen endorsing now-collapsed crypto exchange, FTX.</p><p>The Regulatory Backlash against Crypto Ads</p><p>Meanwhile, the South African regulator is not the first to come up with specific crypto advertisement guidelines. Moreover, Thailand’s Securities and Exchange Commission (SEC) has imposed strict rules around the promotions and advertising of cryptocurrency companies, <a href="https://www.financemagnates.com/cryptocurrency/regulation/thailands-sec-mandates-risk-disclosure-for-crypto-ads/" target="_blank" rel="follow">mandating the showcasing of investment risks</a>.</p><p>However, the United Kingdom’s Advertising Standards Authority (ASA) looks to be at the forefront in the crackdown on 'misleading' crypto promotions. It has flagged the physical and digital ads of several well-known exchanges and some <a href="https://www.financemagnates.com/cryptocurrency/asa-shows-red-card-to-arsenal-fc-for-misleading-crypto-ads/" target="_blank" rel="follow">popular football clubs</a> for promoting their crypto industry partnerships.</p> This article was written by Arnab Shome at www.financemagnates.com.

Google feels the bear market as crypto ad revenues slip since July

Author: Cointelegraph By Gareth Jenkinson
United States
Oct 26, 2022 04:50

Google feels the bear market as crypto ad revenues slip since July

Alphabet’s revenue from Google advertising was down in Q3 2022, with decreased search spending from financial services and cryptocurrency subcategories highlighted.

Oct 26, 2022 10:35

Google Struggles with Ad Revenue as Crypto Firms Reduce Spending


Alphabet said that reduced ad spending by crypto companies has hurt Google's revenue growth during the third quarter of 2022. (Read More)

Oct 13, 2022 03:10

Mexico Regulates Advertising in the Metaverse

The measure approved by the Mexican government seeks to protect children from advertising related to consumer products with health warning labels.

Continue reading Mexico Regulates Advertising in the Metaverse at DailyCoin.com.

Sep 21, 2022 10:35

Crypto Firms Spent Over $3B on Sports Ads, Research Shows


A study conducted by Safe Trafe Binary Options shows crypto firms are eyeing this sector to harness a new generation of investors, spending over $3 billion dollars this year alone. (Read More)

Sep 03, 2022 01:20

Thai SEC Creates New Crypto Advertising Rules

The Securities and Exchange Commission of Thailand has announced that it will create strict rules for cryptocurrency companies that advertise in the country. Thailand SEC to Regulate Ads Thailand’s regulators...

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