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Manchester United releases exclusive digital player trading cards on Tezos, revolutionizing fan engagement with real-time updates and a Web3 fantasy football game. (Read More)
On Monday, professional football player Lionel Messi promoted a Solana-based memecoin to his 504 million Instagram followers. The Argentine player shared a link to Watercoin (WATER), propelling the token by 350%. The crypto community has expressed concern about Messis endorsement of the project. Related Reading: Can Solana Hit $160? SOLs Resilience Sparks Rally Optimism Global Football Stars Promote WATER Lionel Messi, one of the best players in football history, promoted a Solana project named Watercoin. The football players Instagram account shared an image of Messi with the projects logo and a link to its Instagram page. Following the post, the memecoin surged over 350%, going from $0.00032 to $0.0015 in a few hours. WATERs market capitalization rose by 325%, surpassing the $100 million mark. Quickly, users expressed their concerns and doubts about the posts. Many speculated that Messi was a new victim of hackers who have restlessly targeted public figures social media accounts in this cycle. Nonetheless, Messis Instagram story has not been deleted as of this writing, and no official report of a hack has been made public, suggesting that the post was authorized. Additionally, several uses pointed out the football players previous endorsement of crypto projects. In February, the Inter Miami player announced his partnership with the Real-World Assets (RWA) tokenization platform. At the time, the platforms token PLANET saw high volatility after soaring by 1,500%. Moreover, the legitimacy of Messis promotion seems to be confirmed on Tuesday morning. Earlier today, retired Brazilian sensation Ronaldinho promoted WATER on his Instagram account. The post has the same format as his former teammates story, with a picture of the football player and WATERs logo. Is WATER Another Solana-Based Scam? Regardless of the posts legitimacy, the crypto community remains concerned about the project. Many users pointed out that the team behind Watercoin is the same team responsible for another Solana-based memecoin, Beercoin (BEER). As reported by NewsBTC, BEER crashed down last month after whales started selling large sums of the token. Seemingly, team-related wallets started cashing out, which plummeted the price and fueled deep concerns about the project. Since then, BEER has seen a 95% price decline. Like Beercoin, WATER is surrounded by insider trading concerns. Crypto analytics firm Bubblemaps urged users to remain vigilant of the Solana token. Per the post, insiders control 30% of WATERs total supply. It is worth noting that WATER raised over $40 million in presale and reached a $1 billion market cap after launching last month. However, the token seemingly experienced significant insider activity, which plummeted the tokens valuation by 97%. Related Reading: Notcoin Rises 80% Over The Weekend, Is A NOT Explosion Coming? Despite this, some market watchers believe WATER is starting to look solid based on its current trading activity. VikingXBT suggested that the token could double its price if it successfully flips the $0.0011 resistance level. At the time of writing, WATER trades at $0.00095, a 198% increase in the last 24 hours. Featured Image from Unsplash.com, Chart from TradingView.com
Arkham Intelligence announces a two-season partnership with Turkish Süper Lig champions Galatasaray S.K., featuring branding on the team's jersey. (Read More)
Real Bedford FC expands its Bitcoin holdings with a strategic purchase of 66.9 BTC at an average price of approximately $67,220 per coin, reinforcing its commitment to crypto.
Kraken is now Tottenham Hotspurs first official crypto and Web3 partner, with the goal of boosting fan engagement and increasing awareness about cryptocurrency.
The game uses the Polygon blockchain and currently runs in most browsers.
Canadian rapper Drake lost another Bitcoin bet after Argentina beat Canada 2-0 in the Copa America semifinals. The Argentine Football Association (AFA) fan token soared over 40% following the victory. Bitcoin Bet Lost: Did The Drake Curse Do It Again? On Monday, Drake shared on Instagram that he had bet against the Argentina National Football [...]
The post Drake Loses Bitcoin Bet Following Canadas Copa America Exit, ARG Fan Token Soars 40% appeared first on Crypto Breaking News.
Cryptocurrencyexchange BingX has announced an expansion of its partnership with ChelseaFootball Club. Starting from the 2024/25 Premier League season, BingX will transition from sleeve sponsor to official training wear partner for the men's team.
BingX Upgrades ChelseaPartnership, Becomes Official Training Wear Sponsor
Theexpanded partnership builds on BingX's initial collaboration with Chelseaearlier this year when it became theclub's official sleeve partner. The current upgrade will increase BingX'svisibility in sports arenas, aligning the crypto brand with a recognizable namein the world of football.
"Weare excited to take our collaboration with Chelsea to the next level as theOfficial Training Wear Partner of the Men's team, Vivien Lin, Chief ProductOfficer of BingX, commented on the partnership's evolution. This partnershipis a testament to our shared commitment to the unremitting pursuit of excellenceand innovation."
Something's droppin' in hot...We're thrilled to be the official training wear partner of @ChelseaFC for the upcoming 24/25 season!5000 $USDT airdrops up for grabs!All you have to do is Follow, Like, RT & tag 3 friends!#BingXCFC #Empowerthefuture #BingX #CFC pic.twitter.com/sW0tAwjf6n
BingX (@BingXOfficial) July 1, 2024To mark theoccasion, BingX orchestrated an "airdrop" event at Chelsea's StamfordBridge stadium, using drones to deliver the new training kits, referencingcryptocurrency culture where airdrops refer to the distribution of free tokens.The company's logo will now feature on the front of all training wear worn byplayers and coaching staff during practice sessions.
Additionally,BingX plans to launch a trading competition inspired by the drone event,featuring daily check-in activities and crypto "airdrops" forparticipants. Fans and traders will also have the chance to win tickets,merchandise, and VIP experiences.
ForChelsea, this is not their first collaboration with a cryptocurrency company.Two years ago, the popular English Premier League club signed a £20 millionsponsorship deal with WhaleFin, which replaced Hyundai as the sleeve sponsor atthe time.
Sixth Anniversary
Thecryptocurrency exchange celebrated its sixth anniversary in May. Founded in2018, BingX has grown rapidly to serve over 10 million users worldwide,offering a range of crypto products and services.
As part ofthe anniversary celebrations, the platform announced a development strategytitled "ExpansionX," through which it aims to introduce its servicesto new countries and expand its range of offered products. New additions willinclude USDC-margined futures, lending services, and wealth management.
We're turning 6! What a journey it has been. Through bull and bear markets, thank you #BingX fam for sticking by us through it all. Here's to many more years of innovative and user-first products ahead. pic.twitter.com/lGAmFCMJPC
BingX (@BingXOfficial) May 20, 2024As forChelsea, since last year, the club has had an active multi-season agreementwith online trading and investment services provider TMGM, the club'sOfficial Regional Online Forex and Trading Partner in Asia Pacific.
Footballhas consistently been the most popular discipline among FX/CFD brokers lookingto advertise through sports. Car racing takes second place, and interestingly,golf ranks third.
This article was written by Damian Chmiel at www.financemagnates.com.
The English Football League participant aims to sell 10% of the clubs equity to investors and fans and plans to add token trading in the future.
OneFootball partners with Animoca Brands to launch 'OneFootball Club' on Base, rewarding fan engagement with unique benefits. (Read More)
HTX, aSingapore-based cryptocurrency exchange, has announced the appointment ofHassan Sunny, the national football team goalkeeper, as its new ChiefSafeguarding Officer (CSO).
Althoughthe move is promoted to bolster the exchange's commitment to ensuring thesafety and security of user assets in the crypto world, It is essentially asponsorship agreement with a new ambassador from the world of sports.
HTX Appoints Hassan Sunnyas Chief Safeguarding Officer
Sunny, who recently gained national hero status in China for his performance in the 2026FIFA World Cup Asian Qualifiers, has been the goalkeeper for the Singaporenational team since 2004, playing 115 matches during this time. Since 2023, hehas also been associated with the local club Albirex Niigata.
During the mid-June match against Thailand, he saved 11 shots from theopposition, ultimately eliminating Thailand from further qualifyingcompetitions and helping China to advance to the next phase of the competition.
"Thepartnership between HTX, the 'People's Exchange', and Hassan Sunny, the'People's Goalkeeper', is a perfect match," said Justin Sun, the Member ofthe HTX Global Advisory Board.
HTX hasestablished its latest sponsorship collaboration with a popular Asian athlete at a time when its trading volumes have significantly increased. FinanceMagnates reported at the end of May that the exchange surpassed Coinbase byreaching $2.4 billion in spot trading volume.
For the first time, @HTX_Global has more spot trading volume than @coinbase. This is just the beginning, and we are just getting started. pic.twitter.com/VeYHFCviHy
H.E. Justin Sun (@justinsuntron) May 27, 2024"Justas Sunny fearlessly protects his goal on the field, HTX is committed toprotecting every user's assets with the same determination and resolve,providing the safest and most reliable investment environment possible, addedSun.
From Huobi to HTX:Navigating Brand Changes and Security Setbacks
LastSeptember marked a significant milestone for the cryptocurrency exchangeformerly known as Huobi, which rebranded itself as HTX to celebrate itstenth anniversary.
The newlyadopted name HTX is imbued with symbolism: 'H' for Huobi, 'T' for TRON, and 'X'reflecting the essence of an exchange. This change commemorates a decade of operation and aligns the name with the exchanges nativecryptocurrency, represented by 'HT', and the Roman numeral 'X' for ten.
However, HTX encountered serious security issues during its evolution. A major cyberattack in September 2023 led to a loss of $7.9 million in digital assets. The blockchain analytics company Cyvers detected and publicized this breach.
Thetroubles continued into November when another breach resulted in a $30 millionloss, forcing HTX to cease operations temporarily. This incident triggered asharp withdrawal of funds by investors. Between the resumption of services onNovember 25 and December 10, HTX saw a net outflow of $258 million, as reportedby DefiLlama.
This article was written by Damian Chmiel at www.financemagnates.com.
The creators of NotWifGary aim to stand [their] ground against Gary Gensler and the SEC in support of Ethereum and open-source developers.
The collectibles will include money cant buy experiences such as pitch-side seats for exclusive team training events.
OKX has expanded its deal with Manchester City through a new three-year agreement that makes it the popular English football club’s Official Sleeve Partner. The new deal is worth $70 million, the Seychelles-based cryptocurrency exchange told CoinDesk today (Friday).
OKX Passes Man City’s ‘Litmus Test’
OKX launched its first official global brand partnership with Man City in March 2022. Months later, it became the club’s official training kit partner for the 2022/2023 season.
The new deal unveiled on Friday at the Etihad Stadium in England builds on these previous partnerships. The agreement avails OKX of a bigger opportunity for brand positioning.
“As part of the expanded deal, the OKX brand will feature on the left sleeve of both the men's and women's first team playing kits and will retain its position on the left sleeve of the first team training kits, in addition to appearing across further digital and physical club assets,” OKX explained in a statement.
Beyond Man City, OKX’s portfolio of brand partnerships includes the British motor racing team, McLaren Formula 1 and F1 Driver, Daniel Ricciardo, Olympian Scotty James, and film promoter the Tribeca Festival. However, OKX told CoinDesk it passed Man City’s “litmus test” before the new agreement scaled through.
Sports Sponsorship Nightmare in Crypto Industry
In 2021, FTX and Crypto.com splashed over $1 billion on sports sponsorships, with the latter securing the right to sponsor the Ultimate Fighting Championship for 10 years through a $175 million deal. However, the collapse of FTX in November 2022 left several of the bankrupt crypto exchange’s sports partners and celebrity endorsers contending with multiple lawsuits, Finance Magnates reported.
In an interview with CoinDesk on Friday, OKX disclosed that its sports partners expressed worry about its business in light of the situation at FTX. However, Haider Rafique, the Chief Marketing Officer of OKX, said the exchange’s proof of reserves (PoR) convinced the sports collaborators otherwise. He added that partners such as Man City and McLaren Formula 1 even audited its PoR.
A PoR is an independent third-party audit to confirm that a digital asset custodian actually holds the assets it claims to have accumulated in its reserves to secure customer deposits.
This article was written by Solomon Oladipupo at www.financemagnates.com.
Can a Bitcoin-boosted football club breathe life into a tired town in the United Kingdom? This week’s “Decentralize with Cointelegraph” podcast tours Bedford.
A former college football player reflects on the lessons inherent in the sport and how they prepared him to become a Bitcoiner.
Argentina’s football association has partnered with metaverse platform Upland following the national team’s World Cup victory in Qatar.
In spite of history being made on the field, Argentina's national team crypto failed to keep up.
The World Cup is about to end, while Sorare barely took advantage. Is it still good to play NFT games? Let's analyze in this Sorare review.
As FIFA World Cup 2022 moves towards the trophy match, most soccer fan cryptos are soaking in red ink.
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