In another instance of Ethereum rising, Galaxy Digital and TIME have confirmed a "metaverse partnership" on Nov 18, paid out in Ether and one which we will see the native token of the world's largest smart contracts blockchain platform become a treasury asset for the worldwide and industry-leading media group. This partnership will also result in the launch of the TIME100 Companies Metaverse category, which will feature and report on companies building in the metaverse.

But, that's not it. TIME will also launch a new weekly "Into the Metaverse" newsletter by Andrew Chow, which will narrate the story of the intermingling of the physical and digital world, the related communities, culture, business opportunities, work to enhance in-field communication, and report on the general direction, which the industry is taking. The media group will also host Ethereum metaverse and educational resources via TIME learning page, coming next month.

Galaxy will play a major role in helping TIME magazine figure out the metaverse and its potential by providing insightful research on the virtual worlds and the investment opportunities. The most interesting part is that the partnership was financed not with FIAT - but the metaverse native Ether (ETH) currency. TIME has also announced to hold Ethereum on its balance sheets and as a corporate treasury asset. They already accept ETH for digital subscriptions payment and have launched exclusive three iconic TIME cover NFTs back in Mar 2021.

Over the next decade, the metaverse will become an increasingly important part of the world economy; our physical and digital realities are already becoming hard to distinguish. We look forward to partnering with TIME, an iconic brand driving innovation, as we seek to bring readers, creators, and the curious into the metaverse and demystify the tremendous amount of transformation happening within.

Mike Novogratz, CEO and Founder of Galaxy Digital