Visa entered the NFT craze by giving a review of the technology that drives NFTs. According to Visa, NFTs “emerged

Visa Says NFTS Are “Promising Medium for Fan Engagement”

  • Visa entered the NFT craze by giving a review of the technology that drives NFTs.
  • According to Visa, NFTs “emerged as a promising medium for fan engagement.”
  • Visa mentioned NFT transactions produced more than $1.5B in the first quarter of 2021.

Visa published a whitepaper assessing the technology behind NFT and how it became a “promising medium for fan engagement”. Visa’s announcement of buying its first NFT—CryptoPunk 7610 was also mentioned alongside the release of the whitepaper.

According to Visa,

When COVID-19 restrictions put a swift and definitive pause on live sports and entertainment, digital technologies led the way in connecting fans worldwide to the brands, teams, and personalities they love. In this context, non-fungible tokens (NFTs) have emerged as a promising medium for fan engagement.

The whitepaper published last August 23 desc...