• Written by: John Kaczur
• Fri, 28 Jan 2022
•   Russian Federation

Have you heard of Lebron James? Apparently he’s pretty good. He’s also the latest NBA superstar to make his way into the crypto space. Most interestingly, it’s not an NFT thing — not that there is anything wrong with that.  We're proud to partner with @KingJames and the @ljfamfoundation. Together, we're increasing educational and workforce development […] The post Lebron James Partners With Crypto.com — And It Has Nothing To Do With NFTs appeared first on CryptosRus.

Lebron James Partners With Crypto.com — And It Has Nothing To Do With NFTs

Have you heard of Lebron James? Apparently he’s pretty good. He’s also the latest NBA superstar to make his way into the crypto space. Most interestingly, it’s not an NFT thing — not that there is anything wrong with that. 

We're proud to partner with @KingJames and the @ljfamfoundation.

Together, we're increasing educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.https://t.co/tiLwHRQnFd pic.twitter.com/85NrBaNvIS

— Crypto.com (@cryptocom) January 28, 2022

Crypto.com announced today via Twitter that they have partnered with NBA superstar — and one of the most famous people on the planet — Lebron James. The partnership will revolve around Crypto.com and the Lebron James Foundation providing access to blockchain technology education to high school students in Lebron’s hometown of Akron, Ohio.

• “Another incredible program for my community. Everyone deserves the same access. Everyone deserves the opportunity to call their own shot,” the Los Angeles Laker said via Twitter. 
• Crypto.com added, “Together, we’re increasing educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.”
• Akron has been hard hit economically in the past decade, including a faster rising poverty rate compared to other cities in Ohio. 
• According to the Akron Beacon Journal the program, will “help Akron kids enrolled in the school and participating in his related programs — some 1,600 in all — to learn firsthand not only how cryptocurrency works, but the technology behind it and all the ways it will impact their lives and potential career paths in the future.”
• Crypto.com on the partnership: “Together, we’re increasing educational and workforce development while delivering the tools and access that will empower the next generation to build a better and more inclusive future.”
• Back in November, as part of a billion dollar marketing push, Crypto.com purchased the naming rights away from Staples for Lebron’s current home arena. 
• Fellow NBA superstar Steph Curry has been in the crypto space for a while, however, he’s focused on the NFT side of things with Bored Ape Yacht Club and Decentraland. 

The post Lebron James Partners With Crypto.com — And It Has Nothing To Do With NFTs appeared first on CryptosRus.