• Written by: Rudy Fares
  • Wed, 09 Nov 2022
  •   Germany

FIFA and Upland have agreed to a multi-year partnership, starting with the FIFA World Cup Qatar 2022™. Read on to know more about this partnership!

Upland and FIFA Officially Launch the “FIFA World Cup Qatar 2022” Experience in The Upland Metaverse

  • FIFA and Upland have agreed to a multi-year partnership, starting with the FIFA World Cup Qatar 2022
  • The first-of-its-kind partnership allows football fans from around the world to get a better understanding of Web3 and how to enjoy and benefit from a gamified metaverse experience
  • The agreement includes access for fans to own collectibles of legendary video highlights from FIFA World Cup Qatar 2022 matches

Through the experience, fans will learn how to participate and contribute to the virtual community-driven environment. A broad variety of activities in Upland during and between tournaments will support the education efforts and the opportunities for fans to support their favorite national team.

For FIFA World Cup Qatar 2022 Upland also introduces a collection game for football fans, with a limited number of mystery bundles at multiple rarities available. They include country-specific team crests, boots, shirts, and historic Official World Cup logos, posters, and mascots so that fans can complete digital collection albums across all thirty-two (32) country teams represented.

Completing collections will contribute to a user’s fan score, and those with the highest scores will win prizes, including, for example, the Lusail Stadium as virtual property in the metaverse. Other core game mechanics include the possibility to obtain special mementos of this year’s tournament; including video highlights of the games which cannot be purchased directly from Upland.   

There are twenty-two (22) real-world cities open in Upland, where fans can start their metaverse journey by acquiring and trading virtual properties that are based on real-world addresses. Fans can now add buildings and prominently display their FIFA World Cup pride in the form of country flags and FIFA World Cup Qatar 2022 branded outdoor decor items adding more value to the properties themselves. Fans will also have the opportunity to become metaverse entrepreneurs and create shops on their properties to sell their collected assets to other players.

“No other world competition unites countries and people worldwide quite like the FIFA World Cup,” says Dirk Lueth, Co-Founder, and Co-CEO of Upland. “We’re excited to create a multi-touch web3 experience showcasing fun, innovation, entrepreneurialism, and community as the first of many opportunities in the future of FIFA World Cups, where fans can now collect, own, and share a real moment in history.”

The FIFA World Cup journey culminates with the final on December 18, 2022, and as the world celebrates the winner in reality, so too will Upland. Upland will announce its first-ever capital city for the winning nation, and the legacy of the FIFA World Cup Qatar 2022 will remain intact in Upland with elements of the metaverse replica of the stadiums, shops, showrooms, and properties given as prizes to fans with the most album collections of digital assets and videos acquired in Upland.  

Upland is available to download for free on iOS, Android, and the web, and can be played from anywhere in the world.  

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ABOUT FIFA

FIFA exists to govern football and to develop the game around the world. Since 2016, the organization has been fast evolving into a body that can more effectively serve our game for the benefit of the entire world.

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