World Crypto Global
- Written by: Tareq Sikder
- Tue, 16 Jul 2024
- Israel
Tottenham Hotspur has announced a global brand partnershipwith Kraken, set to begin ahead of the 2024/25 season. Kraken will serve as theClubs first Official Crypto and Web3 Partner. Additionally, it will be theOfficial Sleeve Partner for both the Mens and Womens teams.Partnership Enhances Fan ExperienceThe partnership aims to enhance the understanding ofcryptocurrency among football fans. Both Tottenham Hotspur and Kraken plan touse innovative technologies to improve the fan experience. Kraken will engagewith the Clubs global fan base by offering exclusive content, hosting fanevents, and providing behind-the-scenes access to activities involving bothorganizations.Bivu Das, Kraken's UK Managing Director, commented on thenews: Partnering with Tottenham is about taking this technology anotherstep forward, and bridging knowledge gaps that hold some football fans backfrom getting involved in the crypto ecosystem." "As a mission-driven cryptoexchange, were laser-focussed on spurring crypto adoption and empowering morepeople to achieve financial freedom through digital assets.Meanwhile, Krakenhas announced a partnership with Atlético de Madrid, making it the OfficialCrypto and Web3 Partner of the Spanish football club. Starting in the 2024season, Kraken will also serve as the Official Sleeve Partner for all men's andwomen's football shirts of Atlético de Madrid, as Finance Magnates reported.We're now the Official Crypto & Web3 partner and sleeve partner of @SpursOfficial Get ready for a game-changing partnership, on and off the pitch! #COYS pic.twitter.com/c44wOcKJgd Kraken Exchange (@krakenfx) July 16, 2024Kraken Expands to F1In addition to its relationship with Tottenham Hotspur,Kraken will enhance its presence in Formula 1 by becoming the Official Cryptoand Web3 Partner of F1 DRIVE - London. Together, Tottenham Hotspur and Krakenwill also organize interactive competitions to engage fans interested in sportsand finance.Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said:As a Club that aims to drive innovation in everything we do, we are delightedto partner with yet another forward-thinking brand in Kraken a true leader inits field, recognised throughout the web3 industry for its emphasis oneducation around the crypto ecosystem. We look forward to bringing our fans arange of exciting events and experiences throughout the course of thepartnership.This article was written by Tareq Sikder at www.financemagnates.com.
