Breath Of Fresh Air: Viral Cardano Girls Video Sparks Conversation About The Project
Cardano (ADA) has received plenty of criticism over the years, whether its ADAs price performance, its founders personality, or its communitys beef with Solana.
This time, the projects marketing team made the headlines after a viral video of female Cardano users became viral on social media. The Cardano Girls video has sparked a conversation about the projects efforts to reach a broader audience.
A Breath Of Fresh Air In The Community
The Cardano Girls video was uploaded by Lily Brodi, a content creator and Cardano user, and went viral in hours. The video recreated a popular social media trend of people playfully listing stereotypical practices of a group of people with the phrase We are (group). Of course, we
The trend, recreated by millions, including famous personalities like Kim Kardashian, has reached the crypto community. Last week, a Crypto Girls version of the trend was uploaded on X, which prompted Brodi to make her own.
were cardano girls pic.twitter.com/ebB6Qd0t2Q
LILY (@lilybrodi) March 25, 2024
Brodis version approached the point of view of female Cardano investors, with the opening line setting the lighthearted and playful tone: Were Cardano girls. Of course, we are real.
The list in the video includes how female ADA users treat themselves with money saved on gas, have Charles as their phone wallpaper, and buy $ADA while the men create all the drama.
At the time of writing, the viral video had over 1.5 million views on X. Its massive reach resulted in the acknowledgment of Cardanos founder, Charles Hoskinson, referred to as Cattle Daddy in the video.
Lol, Im blushing. Thanks for all the support and love
Charles Hoskinson (@IOHK_Charles) March 25, 2024
Cardano Girls And Marketing Team Face Criticism
The video didnt go unnoticed by critics, who considered the video to be cringy, while others expressed opinions seemingly based on misogyny. Crypto influencer Peter McCormack replied to the X post stating that the video will be used as torture at Guantanamo Bay.
However, the video appears to be well-received by the Cardano and crypto community. Brodi addressed the male detractors in an X post:
after the last 24 hours, ive realised that a lot of men havent felt the warm embrace of a woman
LILY (@lilybrodi) March 26, 2024
Nonetheless, the video opened a broader conversation despite the critics. On one hand, it highlighted how the male-dominated crypto industry can be unreceptive and aggressive to women in the space. On the other hand, it pointed out a crucial issue for Cardano: its unattractiveness.
The Need For A New Approach
Brodi discussed the videos immense impact, as it seemingly brought general interest in the project, with people reaching out to her curious about the Cardano wallet. Despite its technology and the knowledgeable people inside the community, the project doesnt seem to attract the general user.
Brodi, who creates light and informative Cardano-related content, considers that the general content offered can be too heavy and overwhelming to those who know about the industry and even more to those who dont but want to come in.
real talk #CardanoGirls & cardano marketing pic.twitter.com/XePfmHiXGN
LILY (@lilybrodi) March 27, 2024
Cardanos marketing problem, as highlighted by Brodi, has often prevented potential users from entering. She suggests that a change in the market strategy is needed within Cardano for broader adoption.
Lighthearted, fun, and enjoyable educational content that can be easily consumable can be fundamental for broader adoption. Investors can be attracted to projects that seem easily understandable and approachable. As seen with the memecoin mania, projects can become massive, even if the long-term technology and planning arent developed by launch.
The crypto community is undoubtedly filled with people who enjoy various content and projects. But bringing light and fun enjoyment is crucial to supporting adoption because, at its core, thats what our community is.
ADA is trading at $0.64 in the 3-day chart. Source: ADAUSDT on Trading.view.com
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Source: NewsBTC.com
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