World Crypto Global
- Written by: Damian Chmiel
- Mon, 17 Jun 2024
- Israel
CoinSharesInternational Limited, a leading digital asset investment company, hasannounced the rebranding of its long-standing crypto ETP brand, XBT Provider,to "CoinShares XBT Provider." This move aligns with the company'sgroup strategy and sets the stage for expansion in the second half of 2024.CoinShares Doubles Down onNordic Market with XBT Provider RebrandSince itsinception in 2015, CoinShares XBT Provider has been a pioneer in the crypto ETPspace, offering the world's first Bitcoin and Ethereum-based exchange-tradedproducts. With current assets under management (AUM) of $3.4 billion, thecompany has established itself as a trusted choice for Nordic investors seekingregulated crypto exposure.As part ofits growth strategy, CoinShares is actively exploring new opportunitiestailored specifically for the Nordic market. Townsend Lansing, Head of Product at CoinShares, commentedon the potential for a new suite of next-generation products in the region.OurCoinShares XBT Provider ETPs have delivered exposure to BTC and ETH for nearlya decade, he added. What are the differences between Spot #Bitcoin ETFs and Physical Bitcoin ETPs? As the term 'ETF' has becomes more widely used by crypto investors around the world, it's time to take stock. Read more: https://t.co/YzFdXmO8zR pic.twitter.com/jC0VXXg983 CoinShares (@CoinSharesCo) June 12, 2024CoinShares'decision to concentrate on the Nordic market follows a period of significantgrowth and expansion for the company. The firm recently reported its mostsuccessful financial quarter to date and finalized thepurchase of Valkyrie Funds, a US-based investment company. Thisstrategic acquisition has considerably enhanced CoinShares' internationalreach and strengthened its ability to operate effectively in key marketsworldwide.AcrossEurope and the US, we are seeing increased demand for crypto exposure viaregulated products as investors consider the potential benefits of includingdigital assets as part of their overall portfolio, commented Frank Spiteri,Head of Asset Management at CoinShares. Spiteriadded that the current rebrand is the start of an exciting new chapter for CoinSharesNordic operations.This isn'tthe only recent rebranding within the cryptocurrency sector. Less than twomonths ago, CoinW Exchange, a well-known entity in the digital asset tradingsphere, marked its sixth anniversary with significant changes. Based in Dubai,the exchange launched a rebranding campaign, which coincided withthe introduction of its Proprietary Trading (Prop Trading) product.Two weeksprior, Okcoin Europe Ltd. took a decisive step to strengthen its position inEurope by changing its brand to OKX and naming Erald Ghoos as the new EuropeanGeneral Manager. This article was written by Damian Chmiel at www.financemagnates.com.
