Crypto.com Follows In FTX’s Footsteps With Major Esports Partnership
Major exchange Crypto.com adds esports brand Fnatic to its long list of partnerships.
?? We’re stepping up our game: https://t.co/vCNztABJoG and @Fnatic have inked a multi-year partnership!
?? First Global Cryptocurrency Partner
?? New digital products including NFTs
?? https://t.co/vCNztABJoG branded team jerseys
?? Exclusive rewards for Fnatic fans pic.twitter.com/9XRU26WAfd— Crypto.com (@cryptocom) September 16, 2021
Crypto exchange Crypto.com announced today that they entered into a partnership with London-based esports brand Fnatic. Fnatic bills itself as “the most successful esports brand of the last decade.”
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- The 5-year pact, worth upwards of $15 million, includes cryptocurrency payment options and NFTs. Crypto.com branding will appear on Fnatic team jerseys during tournament appearances.
- It’s the first ever esports sponsorship for Crypto.com. However, they have several major sponsorship deals with major sports brands like UFC, Formula One, and the Montreal Canadians.
- Crypto.com has not been as aggressive as FTX in seeking partnerships, but the exchange certainly is taking a similar strategy employed by Sam Bankman-Fried. The partnership follows FTX’s move into esports last month.
- Kris Marszalek CEO of Crypto.com says this isn’t just an important moment for his exchange: “We’re really excited to launch a fully integrated partnership with Fnatic, which marks a milestone for our industry.”
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Text source: CryptosRus
