• Written by: Kosta Gushterov
• Thu, 22 May 2025
•   Romania

This move marks a major milestone in FIFA’s broader Web3 strategy, with the blockchain set to power digital collectibles and […]The post FIFA Launches Custom Blockchain on Avalanche to Power Global Digital Fan Engagement appeared first on Coindoo.

FIFA Launches Custom Blockchain on Avalanche to Power Global Digital Fan Engagement

This move marks a major milestone in FIFAs broader Web3 strategy, with the blockchain set to power digital collectibles and next-generation fan experiences across its vast global audience of over five billion people.

The custom network aims to streamline FIFAs digital operations, offering consistent, scalable, and interoperable products directly under its control.

Why Avalanche? Speed, Scale, and Sovereignty

FIFAs choice to build on Avalanche stems from the platforms unmatched ability to deliver sub-second finality, low transaction fees, and high throughputeven during high-traffic events like World Cup finals.

Avalanches unique architecture supports sovereign Layer 1 networks that operate independently while maintaining full compatibility with the Ethereum Virtual Machine (EVM) and the broader Avalanche ecosystem.

The new FIFA Blockchain will serve as the backbone of the organizations digital infrastructure, beginning with the migration of FIFA Collect, its official digital collectibles marketplace.

Building the Future of Digital Football with Modex

The development of the FIFA Blockchain and its digital products is being led by Modex, a seasoned Web3 technology firm with a longstanding partnership with FIFA.

Modex CEO Francesco Abbate emphasized the platforms focus on scalability, security, and seamless integration with EVM-compatible wallets:

This move enhances our ability to deliver immersive digital experiences. Avalanches infrastructure matched FIFAs vision for long-term growth and technical excellence.

FIFAs decision followed a comprehensive evaluation of performance, security, transaction costs, and future adaptability. The collaboration with Avalanche and Modex provides the flexibility and power needed to support FIFAs rapidly expanding digital strategy.

The post FIFA Launches Custom Blockchain on Avalanche to Power Global Digital Fan Engagement appeared first on Coindoo.