Floki Amplifies Footprint in the UAE by Sponsoring the 2024 World Tennis League
Floki is poised to significantly impact the 2024 World Tennis League (WTL), a premier mixed-gender exhibition tennis tournament that promises thrilling action and high-stakes competition.
The Etihad Arena in Abu Dhabi will host an electrifying event from December 19 to December 22, merging top-tier tennis action with live music, poised to engage millions of fans across the globe.
The 2024 WTL features an impressive lineup of elite athletes, showcasing the likes of Aryna Sabalenka, Iga Swiatek, Jasmine Paolini, Casper Ruud, Nick Kyrgios, Simona Halep, Stefanos Tsitsipas, Paula Badosa, Andrey Rublev, Elena Rybakina, Caroline Garcia, Mirra Andreeva, Jordan Thompson, Sumit Nagal, Alexander Shevchenko, and Denis Shapovalov. The players have been distributed across four distinct teams Kites, Eagles, Falcons, and Hawks in an all-play-all game structure.
Flokis brand will take center stage during the tournament, ensuring maximum visibility and engagement. Branding will be prominently displayed courtside alongside the tramlines and integrated across all digital assets, including LED boards, large screens, and backdrops.
The collaboration seeks to elevate Flokis presence to a worldwide audience that surpassed 46.4 million during the previous years event.
The Etihad Arena is set to evolve into a vibrant concert hub, showcasing electrifying live performances from artists like Bryan Adams, Akon, Anastacia, and Sean Paul during the evenings.
This years WTL is set to be streamed live on Sony TV, alongside a vast array of global broadcast partners, guaranteeing that Floki connects with tennis enthusiasts around the globe.
Text source: ZyCrypto
