‘I’m an NFT Kid’: Toys”R”Us Announces NFT Collection
Toys”R”Us joins a growing list of mainstream retailers diving into the NFT Game.
Geoffrey the Giraffe looking for a fresh start via NFTs. Had to see this coming… https://t.co/5zUIA2wAtX
— Brian H?rschaft (@BrianHerschaft) November 11, 2021
Toys”R”Us, not to be confused with CryptosRus, announced the release of their first NFT collection today. The beloved toy retailer is partnering with Ethernity, an NFT-focused chain built on Ethereum.
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- The collection, “features the iconic IP of the Toys”R”Us brand including the one and only Geoffrey the Giraffe,” according to their press release.
- “As we continue to invest in the growth of the brand, entering the blockchain signifies a momentous step into the future…” said Yehuda Shmidman, CEO of Toys “R” Us.
- The collection features the work of digital artist Bryan Lopez, otherwise known as Exacto. It will include the 1-1 piece entitled, “The Geoffrey Stroll” featuring the iconic giraffe strutting his stuff in 3D. The 1-1 will be auctioned after the rest of Toys “R” Us’s collection drops.
- Moreover, the NFT collection comes at a time when the iconic retailer is working to get back into the US market. The company announced its bankruptcy back in 2017.
- However, Toys “R” Us was the victim of the private equity practice of stripping companies for its parts, not necessarily due to unviability.
- Back in August, the retailer brokered a deal with department store Macy’s. The partnership will put 400 Toys “R”Us-branded toy shops in Macy’s locations across America. The shops are expected some time in 2022.
- Ethernity continues to add to its list of big-name partnerships. The ERC-20 token now boasts projects with pro skater Tony Hawk; NBA hall of famer Shaquille O’Neal; and the almost Zuckerbergs, the Winklevi twins.
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Text source: CryptosRus
