Matvii Diadkov on the Future of Web3 and Crypto Marketing: Challenges Leaders Must Overcome to Boost Web3 Adoption
Since founding Bitmedia.io in 2014, Matvii Diadkov has become a key figure in Web3 and cryptocurrency marketing. Bitmedia.io is at the forefront of crypto advertising, setting the benchmark for innovation and efficiency. This interview aims to reveal the secrets of Diadkovs rich experience, offering a deep dive into his achievements and plans. In our conversation, we will talk about the intricacies of combining blockchain with digital marketing, the evolution of Web3 games, and the art of developing active NFT communities. In addition, Diadkov will share his experienced advice and predictions about the role of blockchain in changing online advertising.
Matvii Diadkov is not just a successful entrepreneur; he is a trailblazer whose foresight and ingenuity greatly influenced the digital world. With a masters degree in computer science and more than a decade of experience working with blockchain and cryptocurrency, Diadkov opens up a treasure trove of knowledge for anyone seeking to understand the relationship between todays technology, advertising, and gaming. Join us as we explore how blockchain technology is fundamentally transforming the digital realm.
- Your thoughts on some of the challenges the industry still needs to overcome, and some next steps you recommend industry leaders take with this understanding of the space in mind?
Well, I would say that in terms of Web3, especially in gaming, many overlook the fact that users often want entertainment, not some super-technology. Largely, developers behave like developers and lose sight of their audiences needs. If you take a global look at the crypto audience, its a world of its own where imaginary millions of dollars are born and disappear every minute; all this speculation is a big entertainment. The one who can capture the audiences attention wins.
The main challenge is that the audience is not getting what it wants; they are trying to take traditional products and at best, add NFTs to them. But this will change, and I think soon, as Web3 products are introducing new gaming mechanics and new possibilities for games that did not exist before.
- How do you envision the future of gaming and blockchain merging, and what role will Chainers.IO play in this evolution?
The Play-to-Earn paradigm is transforming gaming by rewarding players with tangible value, such as cryptocurrencies or NFTs, for their in-game successes. Thanks to blockchain technology, theres a new era of digital asset ownership, where gamers can truly own, exchange, and monetize their virtual items across various games and platforms. This innovation paves the way for a seamless and interoperable gaming ecosystem.
As the concept of the metaverse gains momentuma unified virtual space where physical and digital realities mergeblockchain stands out as a foundational technology. It facilitates digital ownership, identity verification, and secure transactions, making it instrumental in developing metaverse environments where users can engage, play, work, and conduct trades more freely.
Blockchain is also revolutionizing game funding and monetization strategies through Initial Game Offerings (IGOs) and asset tokenization, offering developers a novel way to connect with and finance their projects directly through their player communities.
Moreover, the technologys security and transparency are set to significantly reduce fraud and cheating in gaming, fostering a more reliable and fair play environment. Smart contracts will play a crucial role in automating transactions and enforcing game rules, minimizing the reliance on middlemen.
At Chainers.IO, were leading the charge in this transformative journey. Our vision extends beyond developing a single game; were crafting a vast, interconnected universe where diverse gaming experiences converge through the power of blockchain. Our ambition is to revolutionize player interactions within virtual worlds, making gaming more immersive and rewarding. By integrating blockchain into gaming development and enhancing player experiences with NFTs and tokenization, were setting the stage for a new generation of engaging, player-centric gaming ecosystems.
- What are some of the most significant technical challenges Chainers has faced, and how have you addressed them?
When we initially ventured into this field, clear technical guidance was scarce, leading us to rely heavily on trial and error. The technical obstacles are ongoing, requiring anyone involved with blockchain to be flexible and ready to tackle new challenges. At Chainers.IO, weve adopted a culture of constant learning and innovation to navigate these challenges.
For Chainers.io, our main hurdles were centered around Web3 and blockchain. Selecting a primary blockchain for our project was daunting. We evaluated several platforms, including Binance Smart Chain, Polygon, Solana, etc. However, we realized none could meet our needs for transaction speed. Consequently, we opted for our custom sidechain based on Polygon Edge, a decision made challenging by the scant documentation and information available, necessitating a trial and error approach to ensure a safe and stable blockchain operation.
Another significant challenge was simplifying the blockchain user interface to ensure accessibility for users with no prior blockchain experience. Addressing this issue required the implementation of a secure system of custodial wallets on our site.
- How do you combine blockchain with classic computer games?
Lets take Chainers.io as an example. The combination of blockchain and classic computer games in Web3 offers a new and unprecedented layer of entertainment ownership and a real economy. This adds transparency to transactions and distributing value among players, and establishes governance systems.
Additionally, smart tokenomics and monetization in games provide opportunities for distributing monetary value among players, adding new dimensions for player engagement. Considering all players have information about the game and can influence it, were looking at a completely new and different type of online entertainment. The value of ownership in Web3, with the emergence of new approaches and gaming models, is only set to increase. This is what we are actively working on at Chainers.io.
- Based on your NFT experience, what strategies are most effective for creating and sustaining a vibrant NFT community?
We have always prioritized a player-centric approach to developing a thriving community. Transparency is vital; we ensure open communication, and actively engage and value community feedback, shaping the development of our project. Meeting their needs builds trust and a sense of ownership. We focus on honesty and integrity and avoid empty promises to foster a loyal and strong community.
Engagement and value delivery are critical. We have organized exclusive events, sweepstakes, and rewards for our NFT holders, as well as educational content and a friendly atmosphere on social platforms. Our goal is to create an ecosystem where everyone feels valued and invested in our success.
- How will blockchain further change digital advertising, and what new features will Bitmedia.IO introduce?
At Bitmedia.IO, were focusing on improving privacy while still enabling targeted advertising that respects user anonymity. These advancements will transform the way advertisers connect with their audience, offering a deeper analysis of on-chain activities to better understand and target customer interests without compromising privacy. This approach presents a viable alternative to traditional Data Management Platforms (DMPs), dominated by giants like Facebook and Google, by offering accurate targeting based on users interests and activities.
Additionally, Bitmedia is expanding its toolkit for advertisers and publishers, including advanced in-app advertising options for mobile users. A notable innovation is our recently introduced Wallet Targeting feature, which allows for precise targeting of blockchain audiences. Coupled with advanced conversion tracking, this feature positions Bitmedia.IO as a leader in crypto advertising, promising unparalleled ROI and new engagement strategies for brands in the Web3 space.
Text source: TronWeekly
