More crypto patches coming to NBA jerseys with 76ers deal
The Philadelphia 76ers signed a new jersey patch deal with Crypto.com, Yahoo Finance has learned.
All four versions of the 76ers jerseys will feature a Crypto.com patch on the front left shoulder. The partnership also includes the 76ers first NFT collection, which will be sold on Crypto.com throughout the NBA season, and advertising on broadcasts in various forms and on courtside LED Screens.
“Crypto.com will be woven into the fabric of our identity, and together, we will change the landscape for how crypto is integrated in sports,” Chris Heck, 76ers President of Business Operations, said in a press release on Wednesday morning.
The move follows the Portland Trailblazers, which sealed the NBA’s first cryptocurrency jersey patch sponsorship on July 1. (Terms of the Sixers or Trailblazers deals haven’t been release, but NBA jersey sponsorships typically average between $7-$10 million per year, according a 2020 report by The Athletic.)
In 2016, the Sixers became the first major American professional sports team to announce a jersey sponsorship when StubHub patches were added to jerseys.
Cryptocurrency-focused companies are increasingly active in the sports advertising space: Crypto trading exchange FTX recently aired an ad with seven-time Super Bowl champion Tom Brady and bought the naming rights to the University of California’s football stadium.
Crypto.com, which offers methods for buying cryptocurrencies and NTFs among other endeavors, reports more than 10-million customers and has existing partnerships with Formula 1, UFC, the France- based soccer team Paris Saint-Germain, and the NHL’s Montreal Canadiens.
“These are the types of creative, innovative partnerships that we crave,” Heck said in the press release, “and we’re thrilled to share this with our fans in Philadelphia and around the world for years to come.”
Josh is a producer for Yahoo Finance.
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Read more: https://mcc.exchange/2021/09/21/more-crypto-patches-coming-to-nba-jerseys-with-76ers-deal/
Text source: MCC.EXCHANGE
