Spanish Company Launches Campaign: Toys For Bitcoins at Christmas

The campaign launched by the crypto exchange Bitnovo seeks to encourage the knowledge and use of cryptocurrencies in the country.
The toys will be received at the company’s offices in Madrid to be distributed among poor children in the country later.
The exchange of Bitcoins for toys is not intended to be a form of payment for the altruistic spirit of good-hearted Spaniards, clarifies the founder of the exchange.

The Spanish cryptocurrency exchange Bitnovo launched a solidarity gift-giving campaign during the Christmas season to stimulate the use of Bitcoin and other cryptocurrencies. The company plans to deliver thousands of toys for underprivileged boys and girls at Christmas and an exchange will distribute about 30,000 euros in coupons redeemable for Bitcoin.

The initiative is part of the Corporate Social Responsibility plan and seeks to promote the donation of toys among good-hearted people who want to “convey their Christmas spirit by donating a toy and obtaining cryptocurrencies in exchange,” according to the review published on the company’s website.

The Spanish company based in Valencia, Spain, announced that it received the gifts between December 20 and 23, at its offices located in Madrid. One of the requirements of the campaign is that the toys that are donated are in good condition and with complete parts.

Although there are no limitations regarding the type of toys for children that are donated, for example, books and board games, the company warns that “all promotional gifts will not be considered suitable toys”, in accordance with the conditions of the campaign.

"We want to transform the growing interest in cryptocurrencies, into an aid so that this Christmas more children receive a gift and at the same time, encourage people who donate altruistically to know what a cryptocurrency is",

described Marcos Muñoz, founder of the encryption exchange.

For Muñoz, these initiatives aim to “transform” the popularity and rise of cryptocurrencies in Spain into a small detail that helps Spanish families in a state of vulnerability.

On the Flipside

A recent Finder study indicates that 12% of Spaniards currently trade cryptocurrencies and there is growing interest in their adoption. “For this reason, we consider that ‘Toys for Bitcoins’ is an excellent opportunity for those who still do not have cryptocurrencies, to know them,” said Muñoz.

However, the CEO of Bitnovo clarified that “receiving Bitcoins is not intended to be a reward for helping others since altruism is an unpayable value, but without a doubt, it will be a doubly satisfactory experience.”

Why You Should Care

11% of Spaniards regularly invest in cryptocurrencies, according to a study by the Association of Financial Users (Asufin).
Spain is among the nations that most use Bitcoins and other crypto assets in the world.
Bitnovo, created in 2015, affirms that its “mission is to facilitate access to the world of cryptocurrencies, making the purchase/sale of cryptocurrencies a simple, fast and secure process”.