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STEPN GO and adidas Announce First-Ever STEPN GO x Adidas Physical Shoe Drop

STEPN GO and adidas Announce First-Ever STEPN GO x Adidas Physical Shoe Drop
© Copyright Image: ZyCrypto

Social lifestyle application STEPN GO is excited to unveil the latest development in its collaboration with Adidas: the debut of the inaugural STEPN GO x Adidas co-branded physical running shoes, prominently showcasing the STEPN GO logo. This thrilling advancement comes on the heels of a fruitful year of partnership between the two brands, which earlier unveiled the STEPN GO x adidas Genesis NFT Sneakers. The collaboration is transcending the digital realm, launching a limited-edition run of 1,200 physical adidas Ultraboost 5 running shoes.

This signifies the newest chapter in the collaboration between STEPN GO and adidas, which kicked off in April 2024 with the unveiling of the STEPN Genesis NFT collection. The buzz generated by the NFT drops sets the stage for the unveiling of STEPN GO x adidas Ultraboost 5, showcasing the innovative fusion of digital and physical fashion that both brands are championing.

Beginning December 13, the exclusive STEPN GO x adidas Ultraboost 5 running shoes will drop solely on the MOOAR marketplace, creating a buzz in the sneaker community. This initiative is exclusively for holders of STEPN and STEPN GO x adidas Genesis Sneakers, showcasing adidas dedication to enhancing physical movement and driving innovation.

This exclusive drop features just 1,200 pairs of Ultraboost 5 shoes, merging adidas innovative performance with the dynamic spirit of STEPN GO.

The launch of physical shoes is a defining moment in our partnership with adidas, says Shiti Manghani, CEO of STEPN by FSL. Weve moved from digital collectibles to tangible products that people can wear, showing just how far the Web3 space has evolved. This collaboration demonstrates the potential of merging fitness, digital assets, and real-world products.

Were thrilled to offer a new digital experience for runners at the forefront of this exciting new era, says Erika Wykes-Sneyd, VP and GM of adidas /// studio. This collaboration not only brings a fresh way to engage with fitness but also introduces rewarding experiences that push the boundaries of whats possible in both the physical and digital worlds.

Since the Public Beta Launch of STEPN GO in September 2024, the platforms Haus System has emerged as a prominent feature. The Haus System empowers users to lend their Sneakers to friends, share Energy and earnings, and seamlessly onboard new users into the Web3 ecosystem without the necessity of a wallet. This development has broadened the accessibility of STEPN GO, emphasizing its commitment to innovation that is driven by the community.

The raffles for the STEPN GO x adidas Ultraboost 5 running shoes are set to occur from December 13 to December 17, featuring four distinct raffles. Holders of STEPN and STEPN GO x adidas Genesis NFTs will enjoy exclusive advantages, while the wider community can engage through a contest on X and two raffles tailored specifically for the ALTS by adidas and STEPN Apps communities.

Winners can snag their shoes from January 6 to January 22, following a 3-week trading window that opens up opportunities for everyone to acquire their tickets on the secondary market. The collection features four exclusive co-branded shoe styles, with colors randomly assigned to winners, introducing an exciting twist of unpredictability.

The partnership between STEPN GO and adidas marks a pivotal moment in merging an active lifestyle with daily routines, highlighting STEPN GOs cutting-edge fitness technology and its prominent role in the Web3 landscape. This collaboration merges digital and physical realms, highlighting the expanding influence of STEPN GO, which transcends its role as a fitness app to become a trailblazer in reshaping opportunities within the Web3 landscape.

Read more: https://zycrypto.com/stepn-go-and-adidas-announce-first-ever-stepn-go-x-adidas-physical-shoe-drop/

Text source: ZyCrypto

Disclaimer: Financial information and news are not financial advice, read the disclaimer.
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