Upbit Signs Deal with Serie A Team Napoli to Become an Official Shirt Partner
Upbit, South Korea’s largest exchange by trade volume, has inked a partnership deal with S. S. C. Napoli to become the new back-of-shirt and crypto exchange partner for the leading Italian soccer club. On Monday, January 2nd, S. S. C. Napoli announced a partnership deal with Dunamu Inc., the South Korean fintech company and operator of one of the world’s largest cryptocurrency exchanges, Upbit. As part of the partnership, the Upbit logo will appear on the back of Napoli’s jerseys worn in the Serie A, friendlies, and Coppa Italia competitions. The Napoli jerseys with the Upbit logo will be worn for the team’s next Serie A fixture on Wednesday against bitter rivals Inter Milan. Upbit will also be Napoli’s official global crypto-exchange partner during the 2022/23 and 2023/24 soccer seasons. Napoli is the current Serie A leader, remaining undefeated at home throughout the 2022–23 season. The sponsorship comes as a shock, as most crypto providers have stopped sponsoring sports teams, including Tezos, which has recently halted its partnership with Red Bull Racing. Upbit declared that the two companies would collaborate more during the season, striking a hopeful note. Such lucrative relationships have been affected by the crypto bear market and the recent collapse of FTX – a leader in crypto sports partnerships. Given Napoli’s good run of form, the partnership could help project Upbit, which aims to expand internationally and improve its global branding. Read about the impact of the FTX collapse on sports partnerships below: FTX Contagion In Sports: Teams And Athletes Rush To Terminate FTX Deals Top Esports Organization TSM Suspends $210M Naming Rights Deal with FTXUpbit Partners with Napoli
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Text source: DailyCoin.com
