World Crypto Global
- Written by: Damian Chmiel
- Mon, 01 Jul 2024
- Israel
Cryptocurrencyexchange BingX has announced an expansion of its partnership with ChelseaFootball Club. Starting from the 2024/25 Premier League season, BingX will transition from sleeve sponsor to official training wear partner for the men's team.BingX Upgrades ChelseaPartnership, Becomes Official Training Wear SponsorTheexpanded partnership builds on BingX's initial collaboration with Chelseaearlier this year when it became theclub's official sleeve partner. The current upgrade will increase BingX'svisibility in sports arenas, aligning the crypto brand with a recognizable namein the world of football."Weare excited to take our collaboration with Chelsea to the next level as theOfficial Training Wear Partner of the Men's team, Vivien Lin, Chief ProductOfficer of BingX, commented on the partnership's evolution. This partnershipis a testament to our shared commitment to the unremitting pursuit of excellenceand innovation."Something's droppin' in hot...We're thrilled to be the official training wear partner of @ChelseaFC for the upcoming 24/25 season!5000 $USDT airdrops up for grabs!All you have to do is Follow, Like, RT & tag 3 friends!#BingXCFC #Empowerthefuture #BingX #CFC pic.twitter.com/sW0tAwjf6n BingX (@BingXOfficial) July 1, 2024To mark theoccasion, BingX orchestrated an "airdrop" event at Chelsea's StamfordBridge stadium, using drones to deliver the new training kits, referencingcryptocurrency culture where airdrops refer to the distribution of free tokens.The company's logo will now feature on the front of all training wear worn byplayers and coaching staff during practice sessions.Additionally,BingX plans to launch a trading competition inspired by the drone event,featuring daily check-in activities and crypto "airdrops" forparticipants. Fans and traders will also have the chance to win tickets,merchandise, and VIP experiences.ForChelsea, this is not their first collaboration with a cryptocurrency company.Two years ago, the popular English Premier League club signed a £20 millionsponsorship deal with WhaleFin, which replaced Hyundai as the sleeve sponsor atthe time.Sixth AnniversaryThecryptocurrency exchange celebrated its sixth anniversary in May. Founded in2018, BingX has grown rapidly to serve over 10 million users worldwide,offering a range of crypto products and services.As part ofthe anniversary celebrations, the platform announced a development strategytitled "ExpansionX," through which it aims to introduce its servicesto new countries and expand its range of offered products. New additions willinclude USDC-margined futures, lending services, and wealth management.We're turning 6! What a journey it has been. Through bull and bear markets, thank you #BingX fam for sticking by us through it all. Here's to many more years of innovative and user-first products ahead. pic.twitter.com/lGAmFCMJPC BingX (@BingXOfficial) May 20, 2024As forChelsea, since last year, the club has had an active multi-season agreementwith online trading and investment services provider TMGM, the club'sOfficial Regional Online Forex and Trading Partner in Asia Pacific.Footballhas consistently been the most popular discipline among FX/CFD brokers lookingto advertise through sports. Car racing takes second place, and interestingly,golf ranks third.This article was written by Damian Chmiel at www.financemagnates.com.
