Decentralized Cloud Gaming Infrastructure Provider Aethir Featured in Newly Released Case Study by SuperScale
SuperScale, a global leader in gaming user acquisition, recently published a case study highlighting Aethir, a decentralized cloud gaming infrastructure provider. The study thoroughly examines how Aethirs cloud streaming technology improves gaming studios user acquisition tactics while offering a scalable substitute for conventional app store distribution.
Streaming to the Cloud as a Direct-to-Consumer Option
When releasing games through commercial app stores, game developers frequently have to pay exorbitant service costs; some platforms might take as much as 30% of a games sales. Thanks to Aethirs decentralized cloud infrastructure, studios can avoid these expenses by using web-based streaming. This model offers an independent publishing model intended to improve user acquisition.
Important features of Aethirs cloud streaming consist of:
- Reduced Reliance on App Stores Web-based streaming eliminates the need for app store downloads, allowing publishers to retain a greater share of revenue.
- Lower User Acquisition Costs Instant play via social media or advertisements reduces friction in the user journey, improving conversion rates.
- Expanded Device Accessibility Games can be played on PCs, mobile devices, and smart TVs without hardware limitations.
- Alternative Monetization Models Subscription-based access, direct microtransactions, and in-game purchases can be managed independently of third-party platform fees.
Perspectives from the Case Study of SuperScale
To evaluate Aethirs effect in acquiring gaming users, SuperScale carried out a two-phase study with an emphasis on conversion rates and return on ad spend (ROAS). Tiny Tower, a mobile game, was chosen as the test topic.
Phase 1: Analysis of Conversion Rates
SuperScale investigated the effects of three distinct engagement strategiesStream Now, Instant Play, and Downloadon user acquisition metrics, namely engagement rates and cost per install (CPI).
Findings from Phase 1:
- 43% more players opted for instant play over direct downloads.
- Click-through rates (CTR) increased by 35% compared to traditional download methods.
- Conversion rates were 45% higher for the streaming option.
Phase 2: ROAS and User Engagement By contrasting user behavior around app store downloads with Aethirs Stream Now functionality, Phase 2 assessed early engagement and ROAS.
Findings from Phase 2:
- 143% more users engaged with the Stream Now feature than direct downloads.
- Day 7 ROAS increased by 75%.
- Average revenue per user (ARPU) grew by 93% with Stream Now.
- Session counts increased by 77% on average.
- Session duration was 26% longer.
- Day-one retention improved by 60%, while day-seven retention increased by 80%.
Potential Applications for Aethirs Cloud Streaming
Aethirs cloud streaming infrastructure may be particularly beneficial for:
- Established publishers looking to drive direct traffic and optimize revenue models.
- Live service and MMO games requiring seamless cross-device access.
- Games with social and viral appeal, where instant playability enhances influencer-driven marketing strategies.
- Emerging markets, where cloud streaming offers a solution for users without high-end gaming hardware.
The whole study can be found on Aethirs website, and SuperScales results underscore Aethirs contribution to improving gaming player acquisition through decentralized cloud streaming.
Text source: ZyCrypto
